'Reference group influence' presentation slideshows

Roger D. Blackwell Paul W. Miniard James F. Engel

1.51k views • 130 slides

MKT201 - Week 11

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Environmental Influences

Environmental Influences. Types of influences. Cultural Social Personal Family Situational. Values. Values are shared beliefs or group norms internalised by individuals. Norms. Norms are beliefs held by consensus of a group concerning the behaviour rules for individual members.

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Class 19 Groups

Class 19 Groups. CA 2018 Consumer Insight A.Kwanta Sirivajjanangkul A.Panitta Kanchanavasita Albert Laurence School of Communication Arts Department of Advertising 2013. Consumers as Decision Makers. Chapter outline. Reference Group Three forms of Reference Group Influence

335 views • 27 slides

Chapter 11

Chapter 11. Electronic Transparencies in PowerPoint For Consumer Behaviour, 2 nd Canadian Edition by Michael R. Solomon, Judith L. Zaichkowsky, and Rosemary Polegato. Reference Groups.

233 views • 7 slides