'Recognition tests' presentation slideshows

Article

430 views • 19 slides

Chapter 17 Evaluating advertising

Chapter 17 Evaluating advertising. The Communication Evaluation Process. What should be measured? Should we test? When should we test? How should we test?. Pre-testing. Unfinished advertisements Concept testing Focus groups Consumer juries Pre-testing finished advertisements

69 views • 5 slides

Phishing

Phishing. A Pretty Kettle of Phish Examining the Impact of Website Take-down on Phishing Presented by Meidanis Haris. Phishing is the practice of posting a deceptive message as part of an attempt at fraud and/or identity theft.

262 views • 0 slides