'Purchase intentions' presentation slideshows

Sales and Site Survey

1.25k views • 109 slides

The Buying Decision Process By: Pedram Armat

The Buying Decision Process By: Pedram Armat. Definition. The consumer buying decision process looks at how consumers make buying decisions. (Kotler and Armstrong).

531 views • 29 slides

Getting a Better Deal but is it Fair? Examining the Effects of Advantaged Price Inequity

Getting a Better Deal but is it Fair? Examining the Effects of Advantaged Price Inequity. Lan Xia, Bentley College Kent B. Monroe, University of Illinois and University of Richmond. Why Advantaged Inequity?. Advantaged and Disadvantaged Inequities. Two ways to evaluate outcomes:

354 views • 28 slides

374 views • 27 slides

Capitalizing on our faults: Examining the Effectiveness of mea culpa Advertising

Capitalizing on our faults: Examining the Effectiveness of mea culpa Advertising. Matt Shaner Nawar Chaker Anton Fenik. Introduction.

183 views • 18 slides