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Integrated Marketing Communications Module 4: Developing the IMC program

Integrated Marketing Communications Module 4: Developing the IMC program

Integrated Marketing Communications Module 4: Developing the IMC program. Integrated Marketing Communications Module 4: Developing the IMC program. Planning and development of creative Marketing Communications. Integrated Marketing Communications Module 4: Developing the IMC program.

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1.38k views • 97 slides
Targeting

Targeting

CHAPTER 4. Targeting. Chapter Objectives After reading this chapter you should be able to:. Appreciate the importance of targeting marketing communications to specific consumer groups and realize that the targeting decision is the initial and most fundamental of all marcom decisions.

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711 views • 35 slides
Unlocking non-official statistics

Unlocking non-official statistics

Unlocking non-official statistics. 2009 Winter Institute on Statistical Literacy for Librarians. Angie Mandeville :: Librarian :: University of Alberta. Non-official statistics. What are they? Who publishes them? Classification standards? Tools & search strategies Exercise(s).

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511 views • 34 slides
Profiling Your Target Customer

Profiling Your Target Customer

Profiling Your Target Customer. 4. chapter. Prepared by Ron Knowles Algonquin College & Jennifer Rouse Barbeau Canadore College. Explore Customer Groups. Chapter 4 will: Help you begin collecting information to understand, develop a profile of, and connect with your target customer.

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524 views • 20 slides

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