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Contextual Advertising by Combining Relevance with Click Feedback

Contextual Advertising by Combining Relevance with Click Feedback. Wenfan Li. Introduction. In 2007 online advertising revenue was $21.0 billion against $20.0 billon proposed. In 2012 online advertising revenue was $36.6 billion with 15% of substantial growth.

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Prototypead search - PowerPoint PPT Presentation

Contextual Advertising by Combining Relevance with Click Feedback