'Professional brands' presentation slideshows

It's All About the Conversation

When it comes to social media, it is the conversation that matters. Not the diatribe, though it can be interesting, not the rant, though it can be entertaining and not even the meme, though it can be wickedly funny. A conversation requires at least two parties, who share-listen-respond-listen-share, respond-listen-and so on, and so on, and so on. There is back and forth and give and take. If you're doing most of the typing, you have to ask yourself is it a conversation or monologue?

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