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CHAPTER 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis

CHAPTER 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. General Environment. Dimensions in the broader society that influence an industry and the firms within it: Demographic Economic Political/legal Sociocultural Technological Global.

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Product substitutes - PowerPoint PPT Presentation

CHAPTER 2 The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis