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Problem definition approach - PowerPoint PPT Presentation

Figure 6.1 Relationship to the Previous Chapters and The Marketing Research Process

Figure 6.1 Relationship to the Previous Chapters and The Marketing Research Process. Figure 6.1 Relationship of Qualitative Research to the Previous Chapters and the Marketing Research Process. Focus of This Chapter. Relationship to Previous Chapters. Relationship to Marketing

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Chapter Fifteen

Chapter Fifteen. Chapter 15. OPENING QUESTIONS. What is the nature and scope of data preparation, and how can the data preparation process be described? What is involved in questionnaire checking and editing? How should questionnaires be coded to prepare the data for analysis?

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Problem definition approach - PowerPoint PPT Presentation

Figure 6.1 Relationship to the Previous Chapters and The Marketing Research Process

Chapter Fifteen