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Price quality effect - PowerPoint PPT Presentation

Value Creation, part 2

Pricing and Product Strategy. Value Creation, part 2. Price & Value Communication (Influencing price sensitivity . . . .). What is Price Sensitivity? Fundamentally, price sensitivity represents how important price is to a consumer when making a purchase decision.

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816 views • 34 slides

Transparent Pricing

Transparent Pricing . Min Ding Pennsylvania State University. The Power of Pricing. The High Leverage of Proper Pricing. Proper pricing must reflect changes brought about by the Internet. POIM Figure 11.1 Pricing is Tightly Linked to Profitability. Pricing Policy.

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577 views • 24 slides

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Price quality effect - PowerPoint PPT Presentation

Value Creation, part 2

Transparent Pricing