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Planning primary data collection - PowerPoint PPT Presentation

MARKETING MANAGEMENT

MARKETING MANAGEMENT. Definition of Marketing. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. E.g. Vitasoy. Exchange

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2.83k views • 228 slides

Marketing Research

b y Suwattana Sawatasuk. Marketing Research. Marketing Research. The systematic design, collection, and analysis, and reporting of data relevant to a specific marketing situation facing an organization. Marketing Research Process. Defining the problem and research objectives

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468 views • 18 slides

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Planning primary data collection - PowerPoint PPT Presentation

MARKETING MANAGEMENT

Marketing Research