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Planning marketing programs - PowerPoint PPT Presentation

Kotler, Armstrong Principles of Marketing 4e

Kotler, Armstrong Principles of Marketing 4e

0. Kotler, Armstrong Principles of Marketing 4e. Chapter 2 Strategic Marketing and Planning. 0. Chapter Objectives. Explain strategic planning. Describe the marketing management and planning process. Identify the sections of a marketing plan and specify the contents of each section.

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491 views • 37 slides
Chapter 4 Winning Markets Through Market-Oriented Strategic Planning by

Chapter 4 Winning Markets Through Market-Oriented Strategic Planning by

Chapter 4 Winning Markets Through Market-Oriented Strategic Planning by. Kotler on Marketing. It is more important to do what is strategically right than what is immediately profitable. Chapter Objectives. In this chapter, we examine the following questions:

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1.12k views • 34 slides
III. PERENCANAAN STRATEGIS DAN PROSES PEMASARAN

III. PERENCANAAN STRATEGIS DAN PROSES PEMASARAN

III. PERENCANAAN STRATEGIS DAN PROSES PEMASARAN. 14 April 2010. Kotler on Marketing. It is more important to do what is strategically right than what is immediately profitable. Chapter Objectives. Tujuan Pembelajaran: Menjelaskan batasan perencanaan strategi dan empat langkah

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633 views • 33 slides
Product vs. Brand

Product vs. Brand

Product vs. Brand. A product is something that is made in a factory . A brand is something that is bought by a customer. A brand is unique. A product can be copied by a competitor. A product can be quickly outdated. . A successful brand is timeless.

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2.09k views • 21 slides
Strategic Marketing Planning

Strategic Marketing Planning

Strategic Marketing Planning. What is Strategic Planning?.

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365 views • 16 slides
Strategic Marketing Planning

Strategic Marketing Planning

Strategic Marketing Planning. What is Strategic Planning?.

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253 views • 16 slides
Strategic Marketing Planning

Strategic Marketing Planning

Strategic Marketing Planning. What is Strategic Planning?.

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225 views • 16 slides
Strategic Marketing Planning

Strategic Marketing Planning

Strategic Marketing Planning. Suhel khan Oxford College of London. What is Strategic Planning?.

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299 views • 16 slides

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