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Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

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967 views • 56 slides
Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

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795 views • 53 slides
Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. Understand the role of marketing communication Understand the communications model List and describe the traditional elements of the promotion mix

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628 views • 27 slides
CHAPTER 12 Integrated Marketing Communications

CHAPTER 12 Integrated Marketing Communications

M A R K E T I N G. Real People, Real Choices Fourth Edition. CHAPTER 12 Integrated Marketing Communications. Chapter Objectives_1. Understand the role of marketing communication Understand the communication model List and describe the elements of the promotion mix

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415 views • 16 slides
Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC). Background. Varying terminology: New advertising, one-to-one marketing, integrated marketing, etc.. It has emerged naturally mainly due to changes in three main areas: - The market place - Media and Communications - Consumers

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145 views • 9 slides

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