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Perceiver - PowerPoint PPT Presentation

Chapter 10

Chapter 10. Understanding Individual Behavior. Attitudes: The ABC Model. A ffect Feelings for an object B ehavioral Intentions Potential Behavior toward it C ognition Beliefs about it. Attitude Change Techniques. Persuasion Cognition -> Behavior Conditioning

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631 views • 30 slides

Chapter 4

Chapter 4. PERCEPTION & LEARNING. LEARNING OUTCOMES. - Define perception and the importance of perception - Explain the factors that influence perception - Explain attribution theory and the three determinants of attribution - Identify the shortcuts in making judgements about others

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359 views • 15 slides

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Perceiver - PowerPoint PPT Presentation

Chapter 10

Chapter 4