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Pathos emotion - PowerPoint PPT Presentation

Ethos, Pathos, or Logos?

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T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g

T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g. Minds-on Activity. Here are three Greek root words: Logos , Ethos, Pathos . Question: Can anyone tell me what words have been derived from these three root words? Answer:. Aristotle.

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Pathos emotion - PowerPoint PPT Presentation

Ethos, Pathos, or Logos?

T h r e e P e r s u a s i v e T e c h n i q u e s i n A d v e r t i s i n g