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Past sales method - PowerPoint PPT Presentation

Topics 09-10 Promotion: 1. Marketing Communication Theory 2. Marketing Promotional Tools

PRINCIPLES OF MARKETING-A2. Topics 09-10 Promotion: 1. Marketing Communication Theory 2. Marketing Promotional Tools. Assoc. Prof. A. Popissakov 2009-2010. Topic Contents Communication Theory. 1. The Communication Process 2. The Promotional Mix 3. C ommunication Planning Model

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Past sales method - PowerPoint PPT Presentation

Topics 09-10 Promotion: 1. Marketing Communication Theory 2. Marketing Promotional Tools