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Chapter 9 Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Chapter 9 Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances. Power Point by Kristopher Blanchard North Central University. Introduction. Trade barriers are falling around the world Companies need to have a strategy to enter world markets. Introduction.

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Partners vision - PowerPoint PPT Presentation

Chapter 9 Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances