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Organizational marketing - PowerPoint PPT Presentation

Unit 2 Marketing Essentials

Marketing is the process of creating awareness among the customers about the product of the organization through commercialization and advertisement(Kress, Still and Cundiff, 2015). Marketing is also the information exchange with the customers by effective communication and attracts the customers to certain products and services.

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Organizational marketing - PowerPoint PPT Presentation

Unit 2 Marketing Essentials