'Optional product pricing' presentation slideshows

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708 views • 53 slides

Principles of Marketing

11. Principles of Marketing. Pricing Products: Pricing Strategies. Learning Objectives. After studying this chapter, you should be able to: Describe the major strategies for pricing initiative and new products

686 views • 40 slides

Chapter 11

Priciples of Marketing by Philip Kotler and Gary Armstrong. Chapter 11. Pricing Strategies Additional Considerations. PEARSON. Objective Outline. New-Product Pricing Strategies Describe the major strategies for pricing new products. 1. Product Mix Pricing Strategies

1.21k views • 35 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

361 views • 23 slides

Pricing Products: Pricing Strategies

Pricing Products: Pricing Strategies. Chapter 11. Learning Goals. Describe the major strategies for pricing imitative and new products Understand how companies find a set of prices that maximize the profits from the total product mix

226 views • 22 slides

Pricing Strategies

303 views • 16 slides

Financial Analysis: Estimate Price

Feasibility Analysis: Part 4A. Financial Analysis: Estimate Price. Paper #3 Entrepreneurship & Innovation. Factors affect price. The product price is determined by the value created. for the customer. Think about distribution channel. Cost-based strategies.

200 views • 10 slides

Chapter 11

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 11. Pricing Products: Pricing Strategies. Price - Quality Strategies. Price Higher Lower. Premium Strategy. Good-Value Strategy. Higher. Overcharging Strategy. Economy Strategy. Quality. Lower.

653 views • 8 slides