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Online business reached 4 - PowerPoint PPT Presentation

Chapter 2

Chapter 2. E-MARKETPLACES: STRUCTURE, MECHANISMS, ECONOMICS, AND IMPACTS. Learning Objectives. Define e-marketplaces and list their components. List the major types of electronic markets and describe their features. Describe the types of intermediaries in EC and their roles.

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Learning Objectives

Learning Objectives. Define e-marketplaces and list their components. List the major types of electronic markets and describe their features. Describe the types of intermediaries in EC and their roles. Describe electronic catalogs, shopping carts, and search engines. Learning Objectives.

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Online business reached 4 - PowerPoint PPT Presentation

Chapter 2

Learning Objectives