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Notice advertising - PowerPoint PPT Presentation

Ad Receptivity Survey Females 18+ June 2010

Ad Receptivity Survey Females 18+ June 2010. Most Noticed Ads Females 18+. Q: In which medium are you MOST LIKELY TO NOTICE advertising? Source: BBM Analytics June 2010. Most Receptive To Ads While... Females 18+. Q: When are you MOST RECEPTIVE to advertising messages?

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200 views • 7 slides

DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Mothers 1,125,000 people (24% of people 18+ who notice outdoor advertising). MOTHERS. DEMOGRAPHICS

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211 views • 3 slides

DEMOGRAPHICS 48% Young Families 21% Couples; 7% Singles 33% Sydney, 29% Melbourne 63% White Collar

Source: Nielsen Consumer & Media View Metro Survey 10 2012 (Jan-Dec12) Base: people 18+ and (outdoor advertising really stands out or usually notice) 4,635,000 people. Women 25-54 1,461,000 people (32% of people 18+ who notice outdoor advertising). WOMEN 25-54. DEMOGRAPHICS

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162 views • 3 slides

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Notice advertising - PowerPoint PPT Presentation

Ad Receptivity Survey Females 18+ June 2010

DEMOGRAPHICS 44% aged 25-39 (average age 34) 68% Young Families 16% Older Families

DEMOGRAPHICS 48% Young Families 21% Couples; 7% Singles 33% Sydney, 29% Melbourne 63% White Collar