'Newspaper creative benchmarking' presentation slideshows

The Newspaper Effectiveness Metric

707 views • 48 slides

How Brand Advertising in Newspapers works best

4. How Brand Advertising in Newspapers works best. AAMI. June 2009. About The Newspaper Works. Established in 2006 by the major Australian newspaper publishers: News Limited Fairfax Media (including Rural Press) APN News and Media West Australian Newspapers

247 views • 14 slides

How Brand Advertising in Newspapers works best

4. How Brand Advertising in Newspapers works best. BPAY. November 2009. About The Newspaper Works. Established in 2006 by the major Australian newspaper publishers: News Limited Fairfax Media (including Rural Press) APN News and Media West Australian Newspapers

232 views • 13 slides

Newspaper Creative Benchmarking

AUGUST 2011. Newspaper Creative Benchmarking. Methodology. Ads tested: Sydney, Three in total Research Sample: n=109, P16+ Benchmark: Newspaper Norm. Ad size: FPC Appeared: July 2011 Position: Good Weekend. Executive Summary.

171 views • 6 slides