'Nearby indio' presentation slideshows

Lady gaga coachella mural unites outdoor advertising with community setting

Interscope reached out to DASH TWO to turn outdoor advertising into a special event for Lady Gaga fans and the Indio community. The basic concept was relatively simple. DASH TWO would find a great artist, a suitable location and put the two together. Then Lady Gaga would let fans on their way to Coachella know about the mural and the opportunity to grab a free limited edition t-shirt.

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