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Narrow product terms - PowerPoint PPT Presentation

Strategic Marketing Planning Process

Strategic Marketing Planning Process. Marketing Plan . Marketing Planning Process. Essential Content of a Marketing plan. Objectives- Organizations mission statement Marketing analysis- PESTEL Porters 5 Forces Internal Audit

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699 views • 27 slides

Marketing and Society: Social Responsibility and Marketing Ethics

Marketing and Society: Social Responsibility and Marketing Ethics. Chapter 20. Objectives. Know the major social criticisms of marketing. Be able to define consumerism and environmentalism and know how they affect marketing strategies. Learn the principles of socially responsible marketing.

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402 views • 18 slides

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Narrow product terms - PowerPoint PPT Presentation

Strategic Marketing Planning Process

Marketing and Society: Social Responsibility and Marketing Ethics