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Q2: How does Google sell ad spaces?

Q2: How does Google sell ad spaces? . Mung Chiang Networks: Friends, Money, and Bytes . How to sell online ad spaces?. Different goals: Seller vs. Buyers 1994: Impression-based ($ per 1000 impressions) 1997: Click-based 2002: Auction-based Google AdWords

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Q2: How does Google sell ad spaces?