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Motive appeal 4 love - PowerPoint PPT Presentation

Appealing to your Audience

Appealing to your Audience. In a Documentary. Logical vs. Emotional. Although most of us like to believe that we are governed entirely by LOGICAL reasons, much of our behavior is EMOTIONAL. We are greatly influenced by our motives, desires, needs, wants, or drives.

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Motive appeal 4 love - PowerPoint PPT Presentation

Appealing to your Audience