100+ Mis perceptions PowerPoint (PPT) Presentations, Mis perceptions PPTs

Mis perceptions - PowerPoint PPT Presentation

Advertising & Integrated Brand Promotion Dr. Close

1. Advertising & Integrated Brand Promotion Dr. Close. Objectives. To understand: What Advertising & IBP Actually Are (& what they are not!) the Advertising Communication Model Audience Classification Role of Adv. In Business Role of Adv. In IBP IMC through the lens of branding.

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Mis perceptions - PowerPoint PPT Presentation

Advertising &amp; Integrated Brand Promotion Dr. Close

Advertising & Integrated Brand Promotion Dr. Close