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Middle donors - PowerPoint PPT Presentation

Keeping and Upgrading Your New Donors

Keeping and Upgrading Your New Donors. Broadening Your Definition:. _________ Acquisition ____________ Reactivation. New Donor. Lapsed Donor. Why New Donor Acquisition?. _______. Attrition. D x 3. Donors lapse for three basic reasons: 1. Death (801 deaths per 100,000)

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Middle donors - PowerPoint PPT Presentation

Keeping and Upgrading Your New Donors