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Michael cain jodi graham - PowerPoint PPT Presentation

Matt McGarvey

Matt McGarvey. What Business Are You In?. Who wants or needs what you are offering? Why do they want it? Who are your customers and consumers? Who else can offer it? What are they willing to pay? Can you make money offering it?. Source: Lyle Hawkins, . Product Features (Benefits).

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Michael cain jodi graham - PowerPoint PPT Presentation

Matt McGarvey