'Media synergy' presentation slideshows

Presentation at PAMRO Conference Lake Victoria, Uganda August 2012

INTRODUCING THE MEDIA PATH TO PERSUASION A METHODOLOGY FOR MEASURING MEDIA RETURN ON INVESTMENT IN AFRICA Brad Aigner , Managing Director, Freshly Ground Insights (Pty) Ltd, South Africa. Presentation at PAMRO Conference Lake Victoria, Uganda August 2012.

659 views • 49 slides

Allocating Media Resources in a Push and Pull Marketplace

Allocating Media Resources in a Push and Pull Marketplace. Don E. Schultz and Martin P. Block Northwestern University DMEF Direct/Interactive Marketing Research Summit San Diego 18 October, 2009. Customer/ Prospect. Marketer. Media Allocation Used to be Easy.

287 views • 21 slides

Corporate Ownership of Media

299 views • 19 slides

PRINT + NET

239 views • 8 slides

Media Synergy

Media Synergy. By the end of the lesson you should all... . Understand what synergy is. Explain why it is important with cross-media promotion. Be able to give an example of synergy using your own artiste and a text from each media platform. What is Media synergy?.

290 views • 6 slides