'Media investment' presentation slideshows

The Mobile Advertising Landscape

The Mobile Advertising Landscape. Jan, Uzma , Sahana , Jx MS&E 239. Overview of the mobile marketing landscape Traces a path from the marketer to the consumer Specifically, all channels in a mobile platform. Agencies. Provide marketing communications services C onsultation on

503 views • 31 slides

Landing Slide

Landing Slide. Category Analysis. TV Builds Brands But Does It Drive Response?. Historically There Have Been Perceived Obstacles to Using TV as a Response Medium. Airtime Cost Production costs Lead times. We Set Out to Examine the Relationship Between TV and Other Media.

443 views • 31 slides

A Recipe for Success: 5 key Ingredients for an Integrated Digital Display Marketing Campaign

A Recipe for Success: 5 key Ingredients for an Integrated Digital Display Marketing Campaign. Jim Price President & CEO Empower MediaMarketing @EmpowerMM. Cat Spurway-Hepler SVP, Strategy & Marketing PointRoll @PointRoll. Niemen Marcus Chocolate Chip Cookies.

448 views • 29 slides

Delivering ROI, Internationally

404 views • 27 slides

PR Planning 101

PR Planning 101. Tara Linker Vice President Funk Luetke Skunda Marketing. D E V E L O P I N G A P R P L A N. Set public relations goals. Increase general awareness of the agency and the services it provides

147 views • 8 slides

The Mobile Advertising Landscape

The Mobile Advertising Landscape. Jan, Uzma , Sahana , Jx MS&E 239. Overview of the mobile marketing landscape Traces a path from the marketer to the consumer Specifically, all channels in a mobile platform. Agencies. Provide marketing communications services C onsultation on

166 views • 0 slides