'Media agenda' presentation slideshows

Agenda setting in electoral campaigns

Agenda setting in electoral campaigns. How do people determine what issues, candidate qualities, etc. are important in elections?. By looking to their personal experiences? By asking others? By following the news? By following traditional values and knowledge?

763 views • 67 slides

Agenda-Setting Function

Agenda-Setting Function. Of Maxwell McCombs & Donald Shaw in Em Griffin A First Look at Communication Theory. CLICKER. Prior to a short while ago, how likely would it have been for you to discuss something Barak Obama said: A = VERY LIKELY B = VERY UNLIKELY C = MEDIUM LIKELY. CLICKER.

506 views • 35 slides

Agenda-Setting Function

Agenda-Setting Function. Of Maxwell McCombs & Donald Shaw in Em Griffin A First Look at Communication Theory. CLICKER. Prior to a short while ago, how likely would it have been for you to discuss Barack Obama: A = VERY LIKELY B = MEDIUM LIKELY C = VERY UNLIKELY. CLICKER.

369 views • 35 slides

Agenda-Setting Function

Agenda-Setting Function. Of Maxwell McCombs & Donald Shaw in Em Griffin A First Look at Communication Theory. CLICKER. Prior to a short while ago, how likely would it have been for you to discuss Barry Bonds: A = VERY LIKELY B = VERY UNLIKELY C = MEDIUM LIKELY. CLICKER.

404 views • 35 slides

Agenda-Setting Function

Agenda-Setting Function. Of Maxwell McCombs & Donald Shaw in Em Griffin A First Look at Communication Theory. CLICKER. Prior to a short while ago, how likely would it have been for you to discuss something Imus said: A = VERY LIKELY B = VERY UNLIKELY C = MEDIUM LIKELY. CLICKER.

393 views • 35 slides

Agenda Setting

1.44k views • 23 slides

Agenda-Setting Theory of Maxwell McCombs & Donald Shaw

282 views • 19 slides

A First Look At COMMUNICATION THEORY Sixth Edition

Slide 1. A First Look At COMMUNICATION THEORY Sixth Edition. McGraw-Hill. Slide 2. 28 Agenda-Setting Theory of Maxwell McCombs and Donald Shaw. Chapter Content. The Original Agenda: What Not to Think But What to Think About A Theory Whose Time Had Come

523 views • 17 slides

Chapter 9

Chapter 9. Agenda Setting. Agenda Setting. The media determines the importance placed upon particular issues. Gatekeeping: control exercised by media professionals over the flow of news information. Conceptual Roots. Walter Lippmann Public Opinion (1922)

113 views • 11 slides