'Mass media effects' presentation slideshows

Social Marketing

Social Marketing. Lecture I COMT 492/592. Overview. Social marketing Application of proven concepts and techniques from commercial sector to promote changes in diverse socially important behaviors such as drug use, smoking, sexual behavior and family planning. Goals.

473 views • 32 slides

Mass Media Effects: The Scientific Approach

Mass Media Effects: The Scientific Approach. COM 226, Summer 2011 PPT #1 Includes chapters 2-3 of DeFleur textbook. First, some terminology: What do we mean by MASS MEDIA?. What is MASS? What is a MEDIUM?. What do we mean by MASS MEDIA?. What is MASS?

317 views • 30 slides

Theories of mass media effects

437 views • 20 slides

Theories of mass media effects

453 views • 20 slides