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Maslow model maslow - PowerPoint PPT Presentation

Marketing Communications and Promotional Practice

Marketing Communications and Promotional Practice. The Communication Process. Communication Process. Effective exchange of information where both sides agree on the meaning of the message. 1-step Communication Model. Encode. Decode. Sender Message Receiver. NOISE. Feedback Loop.

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Maslow model maslow - PowerPoint PPT Presentation

Marketing Communications and Promotional Practice