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Marketing Research: Gathering, Analyzing, and Using Information

Marketing Research: Gathering, Analyzing, and Using Information. Chapter Objectives. Explain the role of the marketing information system and the marketing decision support system in marketing decision making List and explain the steps in the marketing research process

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IMS 554 Info. Marketing for Information System Department

IMS 554 Info. Marketing for Information System Department. Information Marketing. Information Marketing. What is Information Marketing (IM) IM is a process whereby individuals and groups achieving business objectives through creating and exchanging information and value with others.

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370 views • 16 slides

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Marketing research process cont - PowerPoint PPT Presentation

Marketing Research: Gathering, Analyzing, and Using Information

IMS 554 Info. Marketing for Information System Department