'Marketing mix strategies' presentation slideshows

Section 2.1 Marketing Planning

Chapter 2. the marketing plan. Section 2.1 Marketing Planning. Section 2.2 Market Segmentation. Marketing Planning. Section 2.1. CONNECT Suppose you had to market yourself as a student. What are your strengths?. Marketing Planning. Section 2.1. Learn how to conduct a SWOT analysis.

1.24k views • 61 slides

Section 2.1 Marketing Planning

Chapter 2. the marketing plan. Section 2.1 Marketing Planning. Section 2.2 Market Segmentation. Marketing Planning. Section 2.1. CONNECT Suppose you had to market yourself as a student. What are your strengths?. Marketing Planning. Section 2.1. Learn how to conduct a SWOT analysis.

615 views • 61 slides

Identify the purpose of the marketing plan.

Section Objectives. Identify the purpose of the marketing plan. Name the five marketing strategies that make up the marketing mix. Describe the part that marketing tactics play in the marketing plan. The Main Idea.

445 views • 44 slides

303 views • 21 slides

Section 2.1 Marketing Planning

Chapter 2. the marketing plan. Section 2.1 Marketing Planning. Section 2.2 Market Segmentation. Marketing Planning. Section 2.1. PEST Analysis. Political. Economic. Four Factors of a PEST Analysis. Socio-Cultural. Technological. PEST analysis

186 views • 18 slides

Chapter 7

Chapter 7. Pricing strategies.

203 views • 13 slides

Group Project

Group Project. Choose one product (goods & services), one market/segment From the perspective of a Hong Kong firm or that of a multinational Consist of two parts: 1) Market Research and 2) Marketing Plan Market Research Report: 1) Macro-environment/situation analysis

132 views • 3 slides