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Marketing customized marketing - PowerPoint PPT Presentation

Marketing Segmentation & Positioning

Marketing Segmentation & Positioning. Marketing Segmentation. Dividing a market into smaller groups with distinct needs, characteristics or behaviors who might require separate products or marketing mixes. Companies have moved from mass marketing to target marketing

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560 views • 26 slides

Market Segmentation, Targeting and Positioning

Market Segmentation, Targeting and Positioning. Decide on a value proposition. Select customer to serve. Differentiation Differentiate the market offering to create superior customer value. Segmentation Divide the total market into smaller segments. Create value for targeted customers.

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287 views • 24 slides

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Marketing customized marketing - PowerPoint PPT Presentation

Marketing Segmentation &amp; Positioning

Market Segmentation, Targeting and Positioning

Marketing Segmentation & Positioning