'Market research professionals' presentation slideshows

Research in a Changing World

431 views • 28 slides

Market Research:

Market Research:. Types of Data. What is Market Research?. Market research is the collection , analysis , and interpretation of information used to develop a marketing strategy or to solve a marketing problem This research provides hard data (information based on supportable fact).

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What is the future of AI in the market research industry?

Artificial Intelligence is foreseen to be a disruptive innovation in the market research industry. The evolution of disruptive technology is changing the research industry operations and driving innovations to enhance productivity, understand clientu2019s requirements, market opportunities, the brand perception among consumers, pricing analysis, product innovations, and others. Artificial intelligence is relatively a new concept for the market research industries and carries proven potential to help the market research firms in the process of organizing, analyzing, and presenting their data to the end clients. It improves our ability to research products, makes buying decisions, understand target customers, and influence other buyers. It enhances the potential of the primary research companies for data collection, market surveys, survey programming, and data analysis based on the desideratum of the clients.

38 views • 3 slides