'Market offering' presentation slideshows

What is Marketing

What is Marketing. Dr. Vesselin Blagoev. A simple model of the mktg process. Understand the marketplace and customer needs and wants. Design a customer-driven marketing strategy. Construct an Integrated marketing program that delivers superior value.

1.28k views • 92 slides

Chapter 15 Wholesaling and Logistics Management

Chapter 15 Wholesaling and Logistics Management. Professor Jason C. H. Chen, Ph.D. School of Business Administration Gonzaga University Spokane, WA 99223 chen@jepson.gonzaga.edu. After studying this chapter you should be able to:.

719 views • 49 slides

Kotler, Armstrong Principles of Marketing 4e

0. Kotler, Armstrong Principles of Marketing 4e. Chapter 1 Marketing: Creating Customer Value and Satisfaction, Profitably. 0. Chapter Objectives (1). Define marketing, employing such key elements as value, customer relationships, needs, wants and demands.

671 views • 41 slides

MARKETING MANAGEMENT

MARKETING MANAGEMENT. Adapting marketing for the new economy and Creating Customer Value, Satisfaction, and Loyalty. Kotler Keller. Major drivers of the new economy. Digitization and connectivity Disintermediation and re-intermediation Online middlemen

369 views • 26 slides

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 8 Identifying Market Segments and Targets. Chapter Questions. What are the different levels of market segmentation? How can a company divide a market into segments? How should a company choose the most attractive target markets?

560 views • 25 slides

Chapter 1

393 views • 16 slides

Marketing Mix

Marketing Mix. The product. Value of a product : Value of a product means the relationship between the consumer 's expectations of product quality , to the actual amount paid for it. Value = Benefits / Price Or alternatively: Value = Quality received / Expectations.

137 views • 13 slides

Wholesale Flowers Online - wholeblossoms

As a great place to buy wholesale flowers online, http://www.wholeblossoms.com/ has gone on to carve a niche in the market offering the best flowers.

71 views • 6 slides