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Marcom Objective Setting and Budgeting

Chapter Six. Marcom Objective Setting and Budgeting. Chapter Six Objectives. Understand the process of marcom objective setting and the requirements for good objectives. Describe the hierarchy-of-effects model and its relevance for setting marcom objectives.

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497 views • 31 slides

? 2007 Thomson South-Western

Chapter Six. Marcom Objective Setting and Budgeting. ? 2007 Thomson South-Western. Setting Marcom Objectives. Goals that the various marcom elements aspire to individually or collectively achieve during a scope of time such as a business quarter or fiscal year. Some Marcom Goals.

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350 views • 23 slides

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Marcom objectives - PowerPoint PPT Presentation

Marcom Objective Setting and Budgeting

? 2007 Thomson South-Western