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E-Loyalty Networks in Online Auctions

E-Loyalty Networks in Online Auctions. Inbal yahav ? Wolfgang Jank R.H. Smith School of Business, University of Maryland. Motivation. Bidders. Sellers. Actors. We introduce the notion of eLoyalty. High profit High conversion rate. Get the product. Get the product (quality).

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Loyal bidders - PowerPoint PPT Presentation

E-Loyalty Networks in Online Auctions