'Low involvement' presentation slideshows

Getting In The Weeds

727 views • 62 slides

Evidence-based Management: An Application to Persuasive Advertising

Evidence-based Management: An Application to Persuasive Advertising. J. Scott Armstrong The Wharton School, University of Pennsylvania armstrong@wharton.upenn.edu; jscottarmstrong.com July 26, 2014 - R8

525 views • 52 slides

Chapter 4 The communication process

Chapter 4 The communication process. Learning objectives. To understand the basic elements of the communication process and the role of communication in marketing. To examine various models of the communication process.

1.01k views • 51 slides

HAPHE Survey Results

430 views • 33 slides

Persuasion

489 views • 31 slides

Differentiated Instruction

Differentiated Instruction. Blackboard Collaborate Communication Tools. Collaborate Tools. Sliders adjust mic and speaker volume Press to Talk and activate Video. Participant Tools: Emoticons Step Away Raise Hand Polling. Chat Tool. Participant Features Audio Setup Wizard.

451 views • 28 slides

Consumer Behavior

291 views • 26 slides

Chapter 3: Online Advertising VS. Offline Advertising

Chapter 3: Online Advertising VS. Offline Advertising. Payam Hanafizadeh and Mehdi Behboudi http ://www.igi-global.com/book/online-advertising-promotion/60769. IMPLICIT MEANING.

645 views • 25 slides

Topic 2 The theoretical background to advertising

Topic 2 The theoretical background to advertising. Reading: Thorson & Duffy (2012), chapter 5. Why look at advertising theories?. Why look at advertising theories?. Model of the elements of communication (Yeshin, 2006:30). Sender. Encoding. Message. NOISE NOISE. NOISE NOISE. Feedback.

254 views • 25 slides

Chapter 5: Strategy

Chapter 5: Strategy. A road map for the creative team. What is strategic planning?. Strategic planning is the stage between fact gathering and creative execution. It is the WAY you plan to sell the product, NOT the words ad images you use

421 views • 24 slides

The Consumer Audience

The Consumer Audience. Part 2: Planning and Strategy Chapter 5. Need recognition Information search Evaluation of alternatives Purchase decision Postpurchase evaluation. The consumer recognizes the need for a product Advertising should activate or stimulate this need.

311 views • 21 slides

The Communications mix

The Communications mix. Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market share), market growth & market concentration Internal strategies. Tools / objectives. Advertising: long-term brand image nurturing

270 views • 10 slides

The Communications mix

The Communications mix. Variables affecting the mix: Specific objectives Type of product Type of buying situation 'Push' vs 'pull' Position in market (market share), market growth & market concentration Internal strategies. Tools / objectives. Advertising: long-term brand image nurturing

208 views • 10 slides