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Servicization: Managing Mission Critical Products As Services That Generate Customer Value

Servicization: Managing Mission Critical Products As Services That Generate Customer Value. Morris A. Cohen The Wharton School, University of Pennsylvania Vinayak Deshpande Purdue University Geert-Jan van Houtum Eindhoven University of Technology SCTL, Costa Rica July 2009. Theme:

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Servicization: Managing Mission Critical Products As Services That Generate Customer Value