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Product Concepts

Product Concepts. 8. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Define the term product. Classify consumer products. 3. Discuss the importance of services to the economy Identify the differences between services and goods.

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Product, PLC and Services

Product, PLC and Services. Chapters 10 - 12. What is a Product?. Anything that can be offered to a market to satisfy a want or need. It is usually judged on (1) product features (2) services mix & quality and (3) price appropriateness

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387 views • 20 slides

Chapter Fourteen

Chapter Fourteen. Creating and Pricing Products that Satisfy Customers. Classification of Products. Product Everything, both favorable and unfavorable, one receives in an exchange. Can be a good or service Consumer product

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183 views • 17 slides

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Lighters mach - PowerPoint PPT Presentation

Product Concepts

Product, PLC and Services

Chapter Fourteen