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Introduction to Type

Introduction to Type. Berkeley PBL Marketing Fall 2010. Type. Concord. Conflict. Contrast. Categories of Type. Oldstyle. Modern. Slab Serif. Sans Serif. Script. Decorative. Be Conscious. Notice details State the good or bad in words. Type Contrasts. Size Weight Structure Form

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WLLS 102 Class 9 4/9/2004

WLLS 102 Class 9 4/9/2004. Professor C. Shilepsky Wells College. WSG Ch 5 - Typography. Typography: the balance and interplay of letterforms on the page ... that helps the reader understand the form and substance of the page content Structural logic: <H2> is less important than <H1>

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118 views • 3 slides

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Less legible - PowerPoint PPT Presentation

Introduction to Type

WLLS 102 Class 9 4/9/2004