'Legitimate dramatizes company brand' presentation slideshows

Integrated Marketing Communication Strategy

Integrated Marketing Communication Strategy. Chapter 15. Objectives. Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Learn the steps in developing effective marketing communications.

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Integrated Marketing Communication

14. Integrated Marketing Communication. Definition. The Marketing Communications Mix The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Integrated Marketing Communications.

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Setting the Promotional Budget

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