'Lead generation manager' presentation slideshows

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales

As a consultant I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. This is especially true as demand generation and inbound marketing continue to become commonplace with customers, who today do more research online before purchasing products or services. The best case scenario is to have a Lead Generation Manager, not just Lead Generation Representatives (LGRs) reporting directly to the marketing leader. For more information visit : http://www.directdatasquad.com or call 01202 743 816

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