'Kotler et al' presentation slideshows

HPR4101

838 views • 52 slides

Lecture 6 Marketing Communication

Lecture 6 Marketing Communication. Dr. Lucy Ting Lucy.Ting@manchester.ac.uk. Agenda . Marketing Communications Consumer Perspective Integrated Marketing Communications Definitions Characteristics Levels of Integration Drivers and Barriers Communication Mix Tools Mass Market Appeal

1.17k views • 39 slides

Marketing Strategy MKT 460

678 views • 27 slides

PRODUCTS and SERVICES, FEATURES AND BENEFITS

PRODUCTS and SERVICES, FEATURES AND BENEFITS. PRODUCT. A product is anything that can be offered to a customer that might satisfy a want or need ( Kotler et al., 2006). . SERVICE.

308 views • 9 slides