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K21 tech case - PowerPoint PPT Presentation

International Marketing Brand Exercise

International Marketing Brand Exercise. December 2012. Question 1 : Degree of transferability. Mean. K21-tech Case. Question1: Which branding strategy would you suggest for K21-tech? Should it target B2B or B2C customers or a combination of them?. Mainly B2B ? 13 groups Both ? 10 groups

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K21 tech case - PowerPoint PPT Presentation

International Marketing Brand Exercise