'International competitor' presentation slideshows

Chapter 11

487 views • 18 slides

FOREIGN MARKET ENTRY

FOREIGN MARKET ENTRY. Foreign Market Entry. I. Foreign Market Entry Modes 1) The Internet 2) Exporting (Direct and Indirect) 3) Contractual Agreements i) Licensing - A firm allows another firm to use its intellectual property for a royalty

410 views • 13 slides

PACIFIC COMPANY

PACIFIC COMPANY. PROMOTING APPLESIDRA IN ORDER TO HOLD THE SHARE OF MARKET FROM CURRENT 5% TO 10%. SWOT ANALYSIS. STRENGTHS. Localized flavor High quality of products (ISO) Well-known brand Many competitors in the local market Conservative marketing strategies in past

42 views • 4 slides