'Internal records' presentation slideshows

CAPTURING

PART. CAPTURING. 2. MARKETING INSIGHTS. Chapter. GATHERING. 3. Information & Scanning the Environment. In this chapter, we address the following questions:. What are the components of a modern marketing information system? What are useful internal records?

555 views • 54 slides

SECONDARY MARKET RESEARCH

SECONDARY MARKET RESEARCH. FINDING INFORMATION ABOUT CONSUMERS. Market Research. Two types of market research Secondary: Use of existing information compiled by someone else or generated from internal records (e.g., billing statements, shipping records)

261 views • 25 slides

2.05

2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information. INTERNET: IMPORTANT SOURCE of S econdary Marketing Information.

252 views • 25 slides

407 views • 19 slides

2.05

2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information. INTERNET: IMPORTANT SOURCE of S econdary Marketing Info. INTERNET DATABASES for SEM MI.

326 views • 19 slides

2.05

2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information. INTERNET: IMPORTANT SOURCE of S econdary Marketing Information.

262 views • 19 slides

MICHIGAN PATH Webinar

MICHIGAN PATH Webinar. August 20, 2009 10am to Noon. Updates. Release 4.06 scheduled for August 21 @ 3:30 to 6pm ET. Compliance with Revised HUD data standards Homeless Prevention and Rapid Re-Housing Program (HPRP) data collection Does not affect PATH assessment

315 views • 17 slides

2.05

2.05. Collect secondary marketing data to ensure accuracy and adequacy of information for decision-making. Search the Internet for sport/event marketing information. INTERNET: IMPORTANT SOURCE of S econdary Marketing Information.

154 views • 15 slides

Chapter 7

Chapter 7. Secondary Data Searches. Learning Objectives. The purpose and process of exploratory research Two types and three levels of management decision-related secondary sources The process for conducting a literature search. Exploratory Phase Search Strategy. Discovery/ Analysis

283 views • 12 slides

Sports & Entertainment Marketing I 2.04

Understanding data- collection methods to evaluate their appropriateness for the research problem /issue. . Sports & Entertainment Marketing I 2.04. Types of Data. Primary Data Data collected by the researcher first hand specifically for the purpose of the study Secondary Data

180 views • 9 slides

MKM607 Topic 3 GATHERING INFORMATION & SCANNING THE ENVIRONMENT

MKM607 Topic 3 GATHERING INFORMATION & SCANNING THE ENVIRONMENT. At the end of this chapter, students will be able to: Explain the concept of Marketing Information System (MKIS) List the components of MKIS Explain the importance and functions of internal records.

222 views • 1 slides